DigiMantra Labs created a smooth user experience for every visitor on the page by infusing simple functionalities and a responsive design. As one of the most powerful ways to quickly develop web applications, Ruby on Rails provided DigiMantra the structure to build the website while simplifying common repetitive tasks.
The total transformation of IBEROSTAR’s hotel website included a simple sign-in for visitors. With this, users can quickly create their account with information such as name, date of birth, country, Zip Code and email. The ‘search’ button on the homepage was restructured to showcase hotels based on availability of dates.
DigiMantra Labs also helped IBEROSTAR to connect further with their target audience by setting up the option of a monthly newsletter. This was set up using Mailchimp, which assisted the client to send the monthly newsletter to its customers all at once.
Along with creating a ‘Modify Booking’ option which allowed customers to change their booking dates or even cancel it, DigiMantra Labs also implemented a multi-language and multi-currency option on the websites, offering visitors a more personalised viewing experience.
DigiMantra Labs also integrated Tripadvisor reviews into the system. With this, customers will be able to read reviews immediately before making a booking and make a more informed choice based on real reviews from other customers.